ST. PAUL, MN, May 21, 2010—Vision10:
International Window Coverings EXPO, held May 12-15 at the Georgia World
Congress Center in Atlanta, was considered a success by both
participating exhibitors and attendees. Although exhibitor and attendee
numbers were down, reflective of what is happening in most sectors of
the home furnishings industry today, the overall feedback was positive
and most participants were optimistic about the future.
“We united as an industry during this challenging time and those
participating reported positive results and appreciation of the event,”
said Grace McNamara, president of Grace McNamara Inc., producer of the
show and publisher of Window Fashion Vision magazine. “We heard from our
industry suppliers, many of whose businesses were drastically affected
by the poor housing market and the economy in general. Despite the fact
that business has not improved significantly in the past year, most
participants felt that, as an industry, we have made the turn. Certainly
those attending had a tremendous amount of enthusiasm and positive
energy. You could feel the ‘buzz.’”
Opening day saw lines at the registration counter demonstrating that
people waited to the last minute to register, but they came regardless.
Trade show traffic remained robust all day Thursday and most of the day
on Friday, with Saturday typically being the slower of the three days.
Somfy’s onsite party Friday late afternoon was a refreshing burst of
celebration. Exhibitors reported that Vision10 attendees were serious
buyers looking for new suppliers – the exact audience exhibitors hope to
attract.
The announcement of the show moving to Tampa, April 14-16, 2011,
brought enthusiastic response from attendees and exhibitors alike, many
selecting their booth spaces before they left the show.
Sunil Patel of Orion Ornamental Art said: “We appreciate the efforts
you and your team have made in the course of organizing this show, which
also means assisting in keeping the industry vibrant and well
positioned for future growth. The show did bring ‘quality interaction’
from visitors to our booth, and undoubtedly we would have missed out on
many opportunities that were presented to us through our presence at the
show.”
Added Orion’s Kay Blair: “We thought the show was super – lots of
good traffic all three days. We introduced two new products, and we won
WCMA awards for both! I think it was one of the best shows we’ve had.
Grace is certainly to be commended for all her hard work in keeping this
show going.”
From an exhibitor’s point of view, there is no better way to talk to
such a high volume of qualified buyers face-to-face. Just ask Ben
Kutell, Vertilux’s vice president of sales and marketing: “This show was
a great success, perhaps among the best in recent years. Our new
products were well received, and we had the opportunity to meet with
many fabricators from across the country. At first, we were concerned
about the reports of a possible low turnout. But in fact everyone in our
booth was busy for the entire time. Possibly it was because of the
positive energy or simply the total innovation of our product lines, but
the show was great, and Vertilux looks forward to next year in Tampa.”
“Helser Brothers is thrilled to report that our booth was filled with
source-hungry drapery hardware enthusiasts from beginning to end,” said
Jay Helser, President, Helser Brothers. “I am not complaining, but a
lunch break would have been nice.”
Interior Design Society National President and Window Coverings
Association of America National Vice President Margi Kyle was excited to
have attended. “What a show! The buzz is out,” Kyle said. “This was the
best show in years. Great energy, many people, new people, and lots of
interest all around. Attendees stayed for at least two to three days,
because there was something going on all the time to hold their
attention.”
The Roellchen family, which operates One Stop Decorating Center,
Overland Park, Kansas, attended the show for the first time in 15 years
and was amazed at the new products that they found on the show floor.
“For example, we were able to find a new vendor that prints logos on
screen shades,” noted president Steve Roellchen. “We have had many
requests and until now we were unable to get the business. We also found
a wonderful line of ready-made products for the home, such as place
mats, napkins, table rounds, bedding, simple valances and drapery
panels. We have had a difficult time getting the younger customer and we
believe these products fill a very necessary void. It was great to
interact with other dealers and manufacturers and talk about business.
It was an incredible two days!” The industry show was definitely worth
their while and they plan on attending again, possibly with some of
their sales personnel.
“The seminars were absolutely fabulous!” enthused Carol Collins,
owner of Denton, Texas-based Carol’s Custom Draperies and Interiors. “I
wish there had been time to take each seminar. I have read the
descriptions and handouts from each one and they were all chocked full
of wisdom from their presenters. I will study the handouts and keep them
for reference. My hat is off to Grace McNamara and her team. What a
wonderful job, as usual.”
Similar sentiment came from Masterworks Creative Director &
Design Principal Linda Basser: “Vision10 was terrific for me, despite it
being a smaller show. I took seminars from Wednesday through Saturday,
still had to scramble around on the show floor when I was not in
classes, and loved networking with others in our field. Of course I
loved being recognized in the Envision Design competition, but I also
learned some new ideas from some of the other award winners. Coming back
from the IWCE always pays off for me in sales as well, as my excitement
and new ideas and resources is contagious!”
DraperyPro also exhibited, as it has done the past 13 years. Founder
Dian Garbarilni notes that “the enthusiasm was there and so were many
familiar faces. Hats off to all the vendors who participated and all the
attendees who came to learn and seek out the products that will keep
them ‘in the know.’ It's never been easier to create a buzz with new
media at our fingertips. Thanks to Grace McNamara and her Vision10 team
to offer this important window coverings trade show. We'll be in Tampa –
let's plan to make it a great show!”
About Grace McNamara Inc.
For the last 21 years, Grace McNamara Inc. has published the premier
window-fashions industry magazine, Window Fashion Vision, and for the
last 10 years has produced the world’s largest window-fashions industry
trade show, Vision10: International Window Coverings EXPO (IWCE). For
more information, visit wf-vision.com